Are you looking to recruit the SEO companies? Do you know that you need to hire an SEO company? If yes, make sure that you know 6 things that work well with your chosen SEO expert: Do your research before hiring SEO Agency.
If they do not advertise skills or knowledge, then you have a legitimate complaint against them. If the ads are not good compared to them and you have not done your research, then you have no right to complain or ask for your money. Do research and you will find an SEO company that will fulfill all your expectations.